Research - how to market and grow a store

#1. Give People a Strong Reason to Visit Your Store

hold exclusive events, limited and only available items in store and coupons to use in store only.

#2. Focus on How You Sell What You Sell

The weigh and pay scheme, no plastic, freedom of amount of product you buy. Organic, gluten free, etc.

#3. Sweat the Small Stuff

#4. Never Stop Researching

Research competition and its customers, your customers and the customers you want to get. Find out what would bring them to store, what equipment you could buy to entice them. Always research what you can do to improve your sales, your marketing, your merchandising, your employees and even yourself.

#5. Motivate Customers to Take Action

Limited edition products (seasonal). The website mentioned packaged products, obviously this doesn't apply here but could vary the products. Encourage customers to visit now.

#6. Be Locally Relevant

Having relevance within the community helps to bring customers in. Ecotopia does this through working with local companies to sell their products as well as organisations such as Zero Waste Leeds to put on workshops etc.

#7. Embrace Shoppertainment

Run events in the store to bring in customers. Ecotopia can focus this on eco and sustainability.

#8. Don't Just Play the "Small Business" Card

Use other reasons such as ethically sourced etc. Ecotopia does this by being zero waste.

#9. Connect Online with Offline

People pre shop online but prefer to purchase in store. Keep an inventory online of products (the Jar Tree already does this).

#10 Tell a Visual Story

Dress the window well. (not a lot of foot traffic, unlikely for people to walk past unless heading there.) 

I can use some of these points in order to create a campaign as I am unsure what to include within the design of the advertisements. I thought looking at how to market a store would be a smart idea as this will give me ideas as how to bring in more traffic to the store and increase its popularity.