Internal Collab - badges

Whilst Emma and I were looking for more ways to expand our campaign and create more outcomes for the project, I noticed that some of the models in our campaign were wearing badges when the photos were taken. 

These badges stated the models preferred pronouns (they/them). I thought that seeing as this seems to be a common thing, creating badges as part of the campaign may be a good idea, and also maybe people within this community that already wore these badges colour or would also wear our campaign badges too, to instigate a conversation.

We decided to create a few different designs, including an alternative slogan we had brainstormed earlier in the campaign. We also combined our slogan with the brand logo and colours to full integrate our campaign with the brand. The other design was simply JJ with their finger over their mouth, we wanted to include some photography from our shoot too to make the campaign consistent.