Display Wizard - initial designs

I chose to continue onwards the idea with the gold fabric as it has a solid rationale behind it, with the reason being twofold, to highlight the standard of the university and its students, as well as hark to the gold features on the new building extension. In a previous brief, I had completed a project similar to this and had gold fabric from the project left over. I had initially planned to re-photograph this fabric for this brief, however, we had a lot of unused photography that I could manipulate to suit this brief. There were 3 pictures featuring the fabric in cool shapes or have a wide expanse of the fabric on them that could be used in the banners.

As the pictures had Hannah in as a model, I cloned out her body in Photoshop, luckily she wore black jeans so blended into the background well, I just needed to edit out her shoes and torso, as well as Shuff's hands holding the fabric.

In the initial designs I experimented with composition of text and logo as well as the photography. In the first designs, I used the full frame photo of the material being draped over Hannah, which clings to her shape showing her head through the fabric. This meant because I used the photo in its full width, this meant it was very small across the banner, which kept it to a small feature as opposed to the main design feature. Whilst this looked good, there was too much negative space around it, and from the research into previous winners, most don't feature a lot of text so I would not fill the space with text. To rectify this I zoomed into the photograph and only used the left of it. This stretched across the banner and made the fabric significantly bigger, filling the space. However, this made it harder to place the text (which is temporarily in the typeface Din), this didn't look right. In this stage of design I also decided that the logo for the university should not be placed at the bottom of the banner, to avoid any confusion as to which university the banner belongs to (at a general open day/uni fair, bottom parts of the banner could be obscured e.g by a table). In the last design in initial stages I used a different photograph which covered the entire bottom of the banner and extending up until just over half way up the banner, covering most of the negative space.