Ecotopia are currently running their funding campaign on crowdfunder. Crowdfunder is a platform online where people can donate to a cause, whether that be an initiative, event or a small business start up. The idea is that the concept is pitched and then people will donate what they can to make the concept a reality.
Crowdfunder is an increasingly disruptive tool for making powerful statements about things that matter. From a supporter’s perspective it’s also an effective way to ‘back your side’ at a time when many feel ignored by the powers that be. It gives people a voice in an increasingly tribal landscape.
Whereas people using Crowdfunder have used it in order to create something from the money such as an ad campaign, my intent is to create an ad campaign to encourage people to crowdfund in order that Ecotopia are able to expand their range of products and equipment. I need to create something that will appeal to people (focused on why Ecotopia are around, their aims, what they are helping, how they are successful, what the donations will bring to the store, how this will benefit customers).
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