Sea Shepherd is a conservation society which patrols the oceans to conserve marine life. In one of their chases they caught an illegal fishing net gillnet made from nylon 6. The net was 2km high and 72km long which is the equivalent from Leeds to Manchester. The poachers cut the net if they're going to be caught, and then it floats in the ocean, doesn't decompose and continues to kill fish.
Adidas asked Alexander to create a shoe to show in New York. The finished product was made from the net.
The idea of using ocean plastic is not new but it has a big impact when it is used by such a big brand such as Adidas.
This innovative product is a new venture from Adidas and is a big step forward to prevent plastic pollution, and especially for the brand. Brands and big companies such as Adidas are the main culprit for pollution and waste products, so for the brand to get involved with a conservation company to create a product like this is really important. This means that conservation also reaches a larger number of people, due to the brands popularity. Shows the effect that working with a big brand can have on awareness of social and environmental issues.
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