This D&AD brief was created in collaboration with Emma Blackman as an internal collaboration. After reviewing the briefs that we could complete, we decided that out of the Durex campaign and the Case for Her brief about menstruation we preferred the latter as we could relate to it more and help to create a positive change through our designs and project outcomes.
After extensive research into the topic of periods which we delegated between us, we found a few concepts that we felt would be the best to focus our project on. We decided on the subject of menstruation within the trans and non binary community as we felt this subject wasn't really spoken about and we could instigate a conversation around this. We conducted our secondary research into the topic using the internet where we found a lot that would inform our project, as well as primary research in the form of a questionnaire on trans people and their periods. The primary research section of our project was fundamental in the creation of the designs and was also very enlightening and informative. We spoke to a number of transgender and non binary individuals which meant we had first hand knowledge and experiences to feed into our project, which ensured we were not misrepresenting the subject which we wanted to avoid.
When it came to creating our outcomes we decided we wanted to make a campaign as well as packaging. The campaign would highlight the issue of trans menstruation, which I think we managed to achieve using our strong use of photography. We invited the people we had interviewed to take part in a photoshoot, where we decided we would place a sanitary pad over their face to symbolise that the topic is taboo and barely spoken about. We had an almost 100% turn out and got positive feedback from the models on the campaign about what we were doing which supported our rationale. As well as the campaign entitled 'More Talk, Less Shame' which was a quote taken from research into an article on periods written by a trans man, we created packaging for a non gendered range of sanitary products. While we found the process of creating the campaign simple, extending this into badges and social media outputs, we struggled more with the packaging designs. After struggling with initial designs, Emma eventually came up with a concept that we were happy with, which ties into the campaign using the same tagline as well as branding guidelines for the Case for Her.
When it came to creating our outcomes we decided we wanted to make a campaign as well as packaging. The campaign would highlight the issue of trans menstruation, which I think we managed to achieve using our strong use of photography. We invited the people we had interviewed to take part in a photoshoot, where we decided we would place a sanitary pad over their face to symbolise that the topic is taboo and barely spoken about. We had an almost 100% turn out and got positive feedback from the models on the campaign about what we were doing which supported our rationale. As well as the campaign entitled 'More Talk, Less Shame' which was a quote taken from research into an article on periods written by a trans man, we created packaging for a non gendered range of sanitary products. While we found the process of creating the campaign simple, extending this into badges and social media outputs, we struggled more with the packaging designs. After struggling with initial designs, Emma eventually came up with a concept that we were happy with, which ties into the campaign using the same tagline as well as branding guidelines for the Case for Her.
Design:
Designs for the Case For Her brief were created using branding guidelines given to us in the brief by D&AD. Our finished project consists of a campaign, extending across posters to social media and other outputs like badges, as well as a range of gender neutral packaging for sanitary products. Our campaign features a strong use of photography, relying on the powerful imagery to make its mark. For the background we chose a range of colours that wouldn't be attributed to any gender in particular including vivid blue, orange as well as black and white. This adds to the eye catching imagery, which fulfils the intent of opening up a conversation. The accompanying packaging uses the colour in a simpler way, using it as an indicator for whether the box was for tampons or pads. The simplistic packaging features gender neutral language, simplified down so only the necessities of the product are stated, which meets the wishes of the people we interviewed.
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