Research - chosen design idea

I have chosen to pursue the idea of a social media-based campaign that would use guilt as a tactic to persuade people to donate to Ecotopia. The campaign will reference specific common actions that people may do regularly such as consume a can of beer, and grab a morning coffee. By showing this waste in situations where it could end up after being disposed of, the campaign would use shock tactics and use of a visual to aid this. 

- the campaign will have to be Leeds/ Yorkshire based, so Instagram would rely on a GPRS and location services on people's accounts. Any physical posters could be implemented with less of a problem. 

I think I want to create an animation for the campaign, as stand alone images seem too still and the animation will bring the campaign to life.