After our pitch was not chosen, another called ‘Raum’ was picked to brand the exhibition. The design for the branding uses screen print as their traditional printing method to reflect the content of the exhibition. The catalogs are made of screen printed covers, and pages printed containing re colourised thumbnails.
The handmade nature of the catalog required us to measure and cut down all the paper to be put into the catalog. The screen prints had been prepared before hand, and we had to measure the covers using a prototype. We then cut down over 175 covers, and moved onto cutting the inside sheets. We had an issue with this as we had to change the paper stock from a1 bulky newsprint to just printer paper as the images were too pixellated but after the pages were printed we were able to put the booklet together.
Using a sewing machine and orange thread in a running stitch, we bound the covers to the catalogs. This made the covers look more professional due to the neat stitch and also saved a lot of time instead of hand stitching.
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