MESH: Poster/Leaflet (Jack)

Instead of a standard poster we wanted something different for our posters. Instead of creating posters on standard paper sizes, eg A3/A4 etc, we wanted something that would link to our overarching theme more. 

The idea we came up with was to create different shaped posters to hang in each postcode. Each postcode has a unique shape within the map - and the posters will be based on these shapes. For our example we created a flyer in the shape of the postcode area LS6.

The unique shape of each poster makes the poster stand out far more than if it were just a standard paper shape. The poster itself is made of small squares, each with the information about the exhibition on, so when the poster is up the details are duplicated. Each square will have perforated edges to it, meaning that the flyer can be ripped apart and the individual squares taken by members of the public - this doubles the use of the poster into leaflets as well - reducing costs. However this does mean that the more the public sees the posters and the more interest they have in the exhibition, the more squares will be taken, diminishing the poster. For this reason we also decided that we would send out individual leaflets to shops. The leaflets would be the same as in the poster, but not in the poster form, just as sheets that could be torn from a stack.

The design of our poster includes MESH - the name of the exhibition in the full logo, as well as the relevant text in Helvetica, sticking to the link with the Ordnance Survey brand guidelines. As well as this, the background, or colours for the poster come from Becca's print, which we used as an example and manipulated.

The pixelated effect of the print (Becca's print focuses on the bear pits, which are in LS6) gives the posters bright colours as well as a unique effect unlike any we have seen. We liked the unique appearance of the poster as well as the innovative and cost effective idea of combining posters and leaflets together. Shown here mocked up, the poster would be screen printed as the colour scheme is limited to only 4 colours. The repetitive design would make this relatively easy to produce as well as being cost effective - the combination of poster and leaflet with the hand made screen prints saves on ink and also links back to the traditional print theme behind the exhibition nicely