Unconscious is a publication aimed at younger people with the purpose of persuading the reader to buy more second hand fashion. The book is split into sections, the first to ease the reader into the subject of second hand fashion by showing the ease of accessibility and range of styles that can be acheived using just second hand clothing. Photographing the models in their home environments creates a sense of relatability as opposed to high fashion settings which may alienate readers. The photography is primarily focused on the clothes rather than the models due to the need to show the variety of clothing and also close ups to show that the quality of the garments is high, to contradict misconceptions about second hand clothing. By collaborating with a fashion photographer the photographs are of high quality which makes the book appear professional overall.
The layout and style of the book changed over development, keeping the same minimalistic appearance but adding in elements of colour which makes the publication seem more deliberate and adds consistency across the pages.
Perfect binding the book again adds to the professional appearance of the publication by eliminating any loose threads and keeping the aesthetic clean.
Overall the publication reaches its purpose, gently encouraging and informing the reader, I think this is best acheived by the varied sections in the book which ease the reader into the subject of fast fashion, backed up by the statistics which inform.
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