Possible Sections
Profile of Depop Seller (featuring photos)
Editorial section (photos and clothes information)
Interview
Statistics
Illustrations?
Brands and sustainability
As I am adjusting the publication from a lookbook to more of a magazine, I will need to change the composition to suit this. As the publication will feature more text, the layout will matter. As within a magazine, the text will be running in columns, which also makes it easier to read.
Final Sections and layout
Contents
Editorial
Statistics
How to get involved
- Places to shop (Charity Shops, Depop ((includes interview with Depop seller)))
Initial layouts
In initial layouts I experimented with photo and text placement. Changing the page from a square to an A5 page made the publication seem more professional, as the square seemed childish and too simplistic. The A5 page is sleeker and seems more like a publication. In this stage I also realised that the majority of my photos are in landscape format, so carrying this format on throughout the book will ensure consistency throughout.
As the intended audience for the publication is younger people (students) I began to look at second hand fashion within popular culture. Coming across these slow fashion memes was entertaining and informative as it shows how the internet generation are becoming more involved with second hand fashion. I initially wanted to include these as it would make the content more entertaining as well as relatable, however the memes work better in digital format on a screen as opposed to a publication, so decided to omit them from the book.
Contents
Taking inspiration from minimalistic design, I wanted to keep some pages white, to ensure the publication looked clean and professional. I felt a quote about clothing would lend some context to the publication as at first glance, there is no context on the cover. This quote by Isaac Bashevis Singer was perfect for the publication as it mentions the power clothing has. This sets the scene for the entire book and ingrains in the reader that the decisions they make have an impact. This is a good starting point as it enforces this from an early stage. I have chosen to use the typeface Europa for the titles in the book due to its modern and young appearance. The boldness of the type perfectly echoes the bold quote and contrasts against the white pages.
Editorial
The opening page of the editorial section again features a bold statement - I wanted a title for this section that would accurately represent the purpose of the book and encapsulate the message I am trying to get across in the photography. By using this particular photo of Hannah I am subtly trying to say that people are blind or ignorant to the damage they are causing to the planet by buying into fast fashion and opposed to second hand fashion.
Keeping the photos consistent across the publication was important so that it would flow well. As I had a lot of close up shots, these could be used as both full bleed and landscape. The close up detail shots work well full bleed as they highlight the quality of the garments, showing that the clothes aren't battered and damaged as is an all too common misconception of second hand clothes.
In this section of the editorial I thought that the pages seemed too white and plain, so decided to add a coloured box to the page, colour picked from the photographs on the page and the opacity dropped so as to not distract from the photographs.
In this section a style was established using this coloured box, which I could then apply to the rest of my publication. The box pulls the pages together and creates a more consistent overall design. The addition of colour also makes the publication more fun and easier to read as the pages appear far less clinical.
As this page spread has no text aside from captions I have made the coloured box full bleed. The neutral brown colour contrasts against the orange and blue jumper in the pictures.
Statistics
An unsuccessful visual representation of a statistic.
In this section on statistics I wanted to represent the sometimes shocking data in visual format so that readers would not just skim over the facts and instead be interested in what the infographics represent. The facts themselves are smaller and used as context for the designs, so that the reader will have to read them to understand the representations.
I wanted to keep the graphics consistent, so have colour picked the red colour from an earlier photograph in the editorial section, and as red represents something bad I felt the dangerous impact of the industry would be best represented in this colour.
Get involved
This spread of the book introduces the section of the book where readers can begin to get involved in second hand fashion more. After the editorial section which is used to gently instill in the reader that second hand clothing can be fashionable, and the statistics to inform them about the impact second hand fashion has, the reader should now be more interested in buying second hand and want to know how to get involved.
The photograph of the mirror links to the beginning of the editorial section with the photo of Hannah with her arm covering her eyes. At the start of the book the reader may have been ignorant, but after the statistics, they should be reflecting on their personal buying habits and wanting to buy more consciously.
This section of the book features articles written on Depop and charity shops. Taken from the survey these places are the primary method of obtaining second hand clothes. The articles aims to inform and persuade the reader about each method. This is the most text heavy section of the book, and to make the content easier to read and follow, the text is broken up into columns. This echoes the magazine design I researched earlier in the project and also makes the page appear cleaner and neater. The titles are large and bold, to take up the white space but do not detract from the text or photographic content. Adding in the coloured boxes again make the publication consistent and fill up the white space which wasn't working next to the colourful photographs. This addition brings the design of this section together.
Linking to the section on Depop was the interview with the Depop seller. As this is in a slightly different format to the rest of the publication, the layout for the introduction page varies. The picture of Natalie the seller is the only photograph in the book in a circular shape, this reflects icons across social media such as twitter, where a persons profile picture is also in a circle format.
The layout for the rest of the section follows the design across the rest of the publication. The page featuring the outfit with the shorts also has a full bleed colour page to tie in the same feature earlier on in the book. The adidas outift page does not use the same full bleed box.
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