Starpack Tea and Coffee: label designs

In sketches for my tins and the labels, I had left space on the paper labels for the logo. However, I think that the logo could be incorporated into the actual structure of the tin instead of just added to the paper. This would give a more permanent brand stamp onto the tin and if the labels were to be damaged or removed, the logo would still remain.
I think either embossing or debossing the logo into the tin would look effective, or possibly cutting the logo out of the sleeve. 

fig 1

fig 2

I really like the effect that embossing or debossing would have on the design of the tins as it is subtle but still effective. However, I think that since the main focal point of my tins are the use of colour, that I should utilise that in more ways than one. Laser cutting the logo into the sleeve will allow the colour of the tin to show through the packaging and will add more of an air of luxury into the packaging.

While creating paper models of the physical tin, I also created a label template to design onto.

As previously mentioned, I thought that the labels for the packaging should be fairly simple and focus mainly on the text. I wanted to experiment with adding an additional colour to the design of the label to reflect both of the elements within the flavour (so yellow to represent the lemon). In digital experiments (fig 3) I added this feature which looked fresh and fitted my own criteria of youth. However, it didn't suit the luxurious aesthetic the brief asks for so I reverted to white labels instead (fig 4).

fig 3

fig 4

As in the sketches I chose to keep the composition simple. The front of the label only requires the flavour and type of tea, as the logo is already cut out of the box and other information will be on the back. Below are the developments for the style of the label, focusing only on the front section as this will be on display.

fig 5

fig 6

After struggling with the initial composition of the labels including typeface, I eventually settled on uppercase circular. I altered the tracking to 400, as text with high tracking alludes to an air of luxury.

fig 7

fig 8

In fig 7 and fig I have added some colour to the labels. I think the coloured text as in fig 7 works better as opposed to the boxes and bands of colour in fig 8, as the text does not disturb the simplicity of the label, whereas the blocks of colour do. These colours may distract from the colour of the actual tin.

fig 9

fig 10

fig 11

After defining the overall style for the label (fig 11) the same style has to be applied to the rest of the label. 

fig 12

fig 13

fig 14

fig 15

fig 16

fig 17

fig 18

fig 19

fig 20

In fig 21 I have altered the arrangement of the flavour, whereas in fig 20 the appearance did not match the front of the label, now it does and this makes the label more consistent.

fig 21

In my label designs, I have included both the front label and back label designs, as the label is one that wraps around the top of the sleeve, it needed something on the top of the box too. As the information is on both the front and back of the label and the logo isn't, the top of the box would be a good place for it.

fig 22

I felt that the white labels contrasted too much against the black sleeve and didn't add much to the luxury feel of the packaging. Instead I altered the background to black and coloured the text to the accompanying colour in the established colour palette - so in the blueberry and lemon flavour tea the blue in the box represents the blueberry and the yellow text represents the lemon. Taking inspiration from my research into the Just Cook packaging and combining the colours against a black background made the labels look more modern and the colours popped. I think a black label (fig 23) will let the colours in the packaging speak for themselves.

fig 23