Kim’s branding as a project was interesting to work with as needs for professionalism met with personal taste, in particular, Kim’s preference for handmade aesthetics.
The final pack as a whole was executed in a manner that would appeal to companies and give an insight into Kim’s personality.
The final pack as a whole was executed in a manner that would appeal to companies and give an insight into Kim’s personality.
One aspect that works successfully is the logo. Based on the idea of texture in fabrics and subtly hinting towards Kim’s profession as a photographer, the icon works as a distinctive logo and accompanied by the text, it has a clean, minimalistic aesthetic.
The creative CV began as a challenge due to the copious amount of text, but the end result is a well structured and inviting CV which varies from others due to its book format and unusual fold.
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