Exhibition: Social media advertising

Extending our advertising to social media as well as physical lets us reach a wider audience both for submissions and visitors for the exhibition itself. Another bonus of social media advertising is that as a lot of young people use social media they are more likely to interact with an advert on this platform as opposed to a physical one.

Initial thoughts on social media advertising involved using the pre-given grid format of Instagram to use as swatches, similar to Pantone swatches. This would be relevant considering the theme of colour, but as the physical advertisements follow a different style of circles, the social media will need to match. Using the circles in the social media advertisements will tie into the whole theme.

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One advantage of social media advertising is the format is not flat and there is an opportunity to animate the adverts to an extent. This brings an extra dimension to the advertising which makes it more enticing and interactive.

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Of the above gifs I think the singular circle works the best. By keeping the running theme of circles and the primary colours, the simple structure of the gif compliments the physical advertisements, running along the same theme but providing some variation.

Adding the event information when it has been confirmed will be fairly simple - in an Instagram post most of the information can be added in the captions as well as within the gif itself.

The information could flash up along with the different colours in the circle eg one still will include location, one date, etc.