- Bold / eye-catch design (contrast the norm)
- Make it like buying toothpaste (similar to bathroom product packaging)
- Unapologetic as to what is in the box
- Using tag from campaign
- Not too obvious so people do not want to double bag etc
- Superior Men - would use periods for bragging rights
- How long is yours?
- Myth / Superstition / Religion
- India - Don't touch the pickle
- Chhaupadi - women banned to huts based on a myth
- Diversity / Inclusivity / Inersectional Feminism
- Social Change / Group Effort
- Tampon Tax
- Designing for Trans men
- Not comfortable buying overly feminine product
- Gender neutral design
- Dispenser design to hold sanitary products to be distributed through university
Concepts:
- 1) Campaign & Packaging for Trans Men & Non Binary
- Gender neutral
- Somewhat clinical
- Educational campaign
- 2) Campaign & Packaging for Trans Men & Non Binary
- Bold - colour based
- Contrast current designs e.g. black applicators
- Educational campaign
- Campaign - bold in information
- Packaging - discrete in information
- Normalising Periods
- Everyday senarios: Want a cuppa? Want a pad?
- Period Poverty
- Chhaupadi
- Small and hidden
- Discrete packaging for a heat pad
- Biology Based
- Teaching it as a bodily function
- You bleed like you breath
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