Internal Collab - Chosen Brief

Emma and I decided that we wanted to choose the Case For Her brief as it is more of an open project, and something we feel strongly about, being women. 

Ideas formulated in the initial meeting:

For Her

Change the way the world thinks about menstruation issues and undo the social stigmas surrounding them.

The Case For Her want you to develop an innovative service, product or campaign that:

1. tackles menstruation issues and social stigmas
2. is grounded in a solid research base
3. shows fresh thinking and does not replicate what’s been done before

How will you do this? Through an innovative new product? A brand-new teaching tool? A national campaign to spark debate, discussion and education? What you create is entirely up to you.

ideas

- school based for education - counteract stigmas early

- global impact (use global information)

- social media 

- "PMSing" 

- manstruating (male periods - no bleeding, hormone shifts)

- unapologetic

- bodily function like breathing, blinking

- essential for life (no bleeding no people)

- public toilets (cater to women and men differently)