Internal Collab - Ideas after research

• Bold / eye-catch design (contrast the norm)
• Make it like buying toothpaste (similar to bathroom product packaging)
• Unapologetic as to what is in the box
• Using tag from campaign
• Not too obvious so people do not want to double bag etc
• Superior Men - would use periods for bragging rights
• How long is yours?
• Myth / Superstition / Religion
• India - Don't touch the pickle
• Chhaupadi - women banned to huts based on a myth
• Diversity / Inclusivity / Inersectional Feminism
• Social Change / Group Effort
• Tampon Tax
• Designing for Trans men
• Not comfortable buying overly feminine product
• Gender neutral design
• Dispenser design to hold sanitary products to be distributed through university

Concepts:

• 1) Campaign & Packaging for Trans Men & Non Binary
• Gender neutral
• Somewhat clinical
• Educational campaign
• 2) Campaign & Packaging for Trans Men & Non Binary
• Bold - colour based
• Contrast current designs e.g. black applicators
• Educational campaign
• Campaign - bold in information
• Packaging - discrete in information
• Normalising Periods
• Everyday senarios: Want a cuppa? Want a pad?
• Period Poverty
• Chhaupadi
• Small and hidden
• Discrete packaging for a heat pad
• Biology Based
• Teaching it as a bodily function
• You bleed like you breath