Wednesday, 10 January 2018

OUGD505: Briefing

OUGD505 Design Practice 2
2 briefs
30 credits
  • identify explore and develop practical, conceptual and technical research
  • develop specialist knowledge of individual design practise and independent approaches 
  • to develop practical, theoretical and conceptual understanding of technical abilities and application
  • embed an awareness of social, ethical, cultural and commercial roles of graphic design
  • to develop professional level presentation/communication skills through selection and use of appropriate media and content
Learning Outcomes

16th Jan Footprint riso printer
26th Jan Tom Joyes - 1 day workshop
6th Feb Wolff Olins/ Jack Grafton

research > idea > develop > design > refine > outcomes

Studio Brief 1
small
micro genres of music
thoroughly research a micro genre of music from website. research should be extensive with the intention you become an expert in the genre.

design an object that celebrates or critiques an aspect of the genre's specific characteristics: political/aesthetic/production methods/audience/demographic/key intention and its connection to place
how do these micro genres help us understand some wider issues about the society that created them

think visually explore both literal and lateral responses
consider various techniques and processes that are available to you and their suitability for conveying and reinforcing ideas.

ambitious and be a response to your research. puzzle/instruction manual/clothing/ringtone/rug

current state of physical media and products within 21st century music industry and culture.
format (cd, vinyl, streaming)/packaging (editions, objects)/digital v physical/distribution 

blog documentation
physically printed/produced
6 design boards condensed overview of research, process and design decisions

Monday 23rd April 10-12pm
Exibition date (May 2018) 

Colophon foundry 
Sophie merchandise
Radiohead - universal sigh. newspaper used in political/social way
Zak group - Frank Ocean Boys Don't Cry magazine
Bjork Biophilia app


Studio Brief 2
Product 
range 
distribution

research heavy

examine graphic design outputs relating to social political ethical change
aim to increase awareness of historical examples plus contemporary practice responsive to 21st century issues
note interrelationships between medium message and distribution

produce body of research work that explore connections between these concepts and their design outcomes.
research work and ideas should reflect your own ideologies concerns and ambitions as a graphic designer. consider role of designer in 21st century world and responsibility regrading social political and ethical change.

part 1
develop a practical visual and contextual investigation of specific subject (an issue)
you should aim to develop research form a range of primary and secondary sources to explore opportunities for informed creative development.
research and development for this brief should be documented on blog and presented as concept pitch.

part 2
devise and develop practical work that distils knowledge of issue and demonstrates ability to tap into market potential for socially, politically and ethically driven design.
output should still work within broader creative professional contexts of graphicdesing but could also be based around ideas of awareness and protest.
  • materials relating to issue led campaign
  • poster series/ manifesto
  • publication/book/zine.printed matter]
  • web/ digital platform/video/moving image
  • range of products/merchandise that communicate core message
  • piece of real world ephemera (currency, product)
  • installation, exhibition, social space, wayfinding/signage
Me & EU - Nathan Smith
Eike Konig/ HORT studio
William Knight
In Loving Memory of Work - Craig Oldham
This Girl Can
Uncertainmedia.com
Metahaven
Bloomberg

No logo - Naomi Klein
What is graphic design for? - Alice Twemlow
Politics of Design


What are you interested in?
what do you want to research
What do you want to say
What kind of designer do you want to be?

No comments:

Post a Comment