Kim Stuart branding: final logos

As the brief was for a client I wanted to treat it professionally. Compiling the final logos into a presentation alongside mockups to show what the logo would look like on promotional material was the best way I could present the final versions to Kim.

Kim's feedback

Logo 1

"I think the circle shape gives a simple nod to my photography profession, as well a the overlays giving an interesting addition- I love the subtle ‘K’ shape within it, that's very clever! 

At the moment I don’t see any cons to this design, but I think it would be cool for you to explore a little bit more around this idea! I particularly like the font type as its very clear to read and stands out wonderfully! The black and white both work very interestingly! would be cool for the overlaid lines to be stitched in a different colour!" 

Logo 2

"The second one is nice and bold, I feel like it gives crossword vibes but I do really the context and how you researched into the different types of stitch! Out of all of them, I think this one doesn’t work as well as its quite simple, and gives a more direct hint to the 'K' shape. I like the way the lines continue to give the stitching impression, that's a nice detail!"

Logo 3

"The third is also very nice, I love the weave pattern! I think that it's very different and works nicely with my style of photography. However, I feel it may be more suited to a pattern designer or fashion designer as it relates a bit more to textures as opposed to my stitching. Despite this, I do really like this as a starting point!" 

"Overall, I do really like these, I feel they show a good selection of mixed media and textures, I would suggest that within my logo there should be a slight hint to photography, even if its a circle to represent the lens etc. If that all makes sense?"


From the above logos, Kim chose to use the first version in her branding. She preferred the more abstract appearance of the logo with its subtle hint to photography and her use of mixed media.