Friday, 12 January 2018

Product Range Distribution: Initial Ideas and research

Research work and ideas should reflect your own ideologies concerns and ambitions as a graphic designer. Consider role of designer in 21st century world and responsibility regrading social political and ethical change.

What am I interested in?
vegetarianism - animal, health, environmental benefits
environmentalism - renewable power, pollution, agriculture, waste and food waste
health and nutrition - talk to Susie
politics - uk politics (centre - left)
music - effect of music on the brain, as a healer, societal purposes (concerts/festivals)
people - personalities: introvert/extrovert, 16 personalities test. Encourage understanding
society
self image - social media influence, body positivity, behindthescars (Sophie Mayanne)
social media - negative & positive effects, mental health links, influencers and jobs
media influence - fake news, celeb influence, lying
mental health - depression/anxiety, other lesser understood, something for younger people
psychology
ethical fashion - materials, sourcing, labour, second hand etc.
pursuit of creative outlets/pathways as hobbies/jobs and the effects of these (negative impacts, art as healing, etc)
gender - defying norms, pay gap
feminism - beginnings of feminism, famous feminists, extreme feminism (purpose to educate)
spirituality - outside of religion
space/ astronomy
dream meanings (unsure of how I could make this helpful/inspiring etc.)
lack of process - everyone wants to get to destination/outcome without process



outcomes
- manifesto on acceptance of people with mental health issues (schizophrenia, bpd, autism)
- publication on mental health issues aimed at younger children in order to develop understanding. could also aim at parents (separate publication)
- publication or film on the pursuit of creative outlets/pathways 
- film, publication or website/app on self image 


research


Feminism (social and political)
  • Purpose to educate and inspire 
  • Interesting look at the history and development of feminism - including famous feminists
  • Feminism today - celebrity support, opposition (Trump, Tyson Fury etc), feminist movements (MeToo, suffragettes)
  • Issues women face (tampon tax, gender pay gap, everyday stereotypes)
  • Section on extreme feminism and how it is counterproductive
  • Girls Against. Other businesses built of and by women.
  • Intersectional feminism
  • Controversial figures/issues and feminists take on it
feminism - Merriam Webster's most searched word 2017

2017 Women's march 


Women's march was a worldwide protest held in 2017 to advocate for women's rights, immigration rights, LGBTQ+ rights, reproductive rights, healthcare, freedom of religion etc. Mainly in response to President Trump, who had made statements clearly anti - women in nature. In just one day, between 3,267,134 and 5,246,670 people participated in the Women's March in the United States alone.


Girls Against - feminist collective fighting sexual assault (of all genders)
Girls Against is a collective of girls, describing themselves as intersectional feminists, brought together by Twitter. They started the collective to fight against sexual assault, particularly at concerts as they had all fallen victim to this at one point in their lives. The girls now have built a massive following, encouraged others to share their stories and have gained support from bands such as the 1975, Swim Deep etc and even NME - they were featured in NME's people of the year 2016. 


Self Image and social media (social)
  • Self image - how you see yourself, how others see you, how you think others see you
  • How this is affected by social media, mental health, fashion, fitness
  • Make up/no make up, body hair, fashion and presentation, weight
  • Body positivity - Iskra Lawrence, anybody.co, Dana Isabella
There is a big link between depression and social media, especially in young people. Influencers/models post pictures and people compare their own lives to the lives they see on the screen. There is a big pressure on people to have this perfect cyber self and the difference between this and their actual self image can cause depression etc.


  • Vogel, Roberts, and Eckles (2014) revealed that viewing social media profiles with positive content was associated with poorer state self-esteem. 
  • Results of other studies conducted by Burrow and Rainone (2017) have suggested that receiving a greater number of “likes” reliably predicted greater self-esteem.



This video as part of a campaign created by Ditch the Label (an anti bullying organisation) reflects how society today portrays a different image of themselves online and social media to their actual selves - they live mundane lives like everyone else but they appear to be living great lives in their social media presence.



The body positivity movement

The idea of body positivity encourages people to accept and love themselves as they naturally are with the aim to reduce rates of depression with links to self image and improve health and well being.
On Instagram particularly the movement is popular and spreading through the platform. The plus size model Iskra Lawrence has become known for refusing to let photographers retouch her photos - believing strongly that every body is beautiful and she tries to enforce this message with every Instagram post she shares.



CHOSEN IDEA: Ethical fashion (social and environmental)


Ethical fashion - involving sustainable fashion, no use of leather/sheepskin/wool (vegan), no sweatshops or cheap labour 

Sustainable fashion
  • Second hand look book? Fashion campaign to encourage to buy second hand/charity shop? 
  • Depop/charity shop/Blue rinse/ kilo sales
  • Input from people in class who buy second hand, Nat, Marie
  • interview thrifters 
  • research the second hand culture and following it has
  • positives and negatives of sustainable fashion (environmental benefits, effects on brands and retailers, price)


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