Tuesday, 28 February 2017

Type Treatments

For my type treatments I chose the typeface 'Baskerville' as I thought it was a classic font that reflected the time period of the book and looks clean - a look perfect for an adults book.
The hierarchy of information only contains the title and author. I decided to have the title above the author as this is the more vital piece of information most people need when searching for a book - most value title over author. Because of this, the title is bigger than the authors name in all treatments. This reads better. I have also decided to place the title in capital letters, and the author in lowercase. Again this adds emphasis to the title.


The first treatment I chose was a simple look with the type fairly small and aligned to the bottom left of the front cover. This is a look I have seen on many front covers - particularly on adults books as it is simple and easy to read.
The second was more out there, the type runs vertically upwards and takes up the entire left side of the cover. I have made the type large to make a bolder statement, but still kept the type aligned to the left.


The third treatment was similar to the first. I have not changed the size of the type, just moved it up to the top of the page, leaving the bottom of the cover blank.
For the fourth I placed the text in the centre of the cover, aligned to the right. This breaks the page in half, making it more difficult to place any illustration on the cover.



The fifth treatment is similar to the second with the type running vertically, however I have reduced the size so it is less obtrusive.
The sixth features the same size type however is placed 2/5ths of the way down the cover and aligned to the right. This reminds me of the Marber grid we studied in the penguin books. 


The last 2 treatments feature bigger type. The title runs over 2 lines instead of just one, making the text flow less. Both treatments are aligned to the bottom left corner, with the last in a large size. I prefer the smaller treatment as I could place an illustration onto the cover and it would not be overshadowed by the type.

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