Tate Research

Brief: 

Create a poster for a fictional exhibition for one of these museums
- Tate Modern
- Natural History Museum
- V & A

The A1 poster must fold down into A4 size.

fold paper/card to form a structural object
photograph object to form backdrop for poster/print
use chosen grid to lay out your image/type to illustrate exhibition


I have chosen to create an exhibition poster for the Tate Modern. I think that including a sculpture out of paper would best suit this museum, as I plan to create something abstract with the emphasis on form rather than detail. 

I began by looking at the Tate Modern's identity.
The original design was overly complicated and contained over 75 logos to choose from. The design studio North reworked the Tate's identity and combined all these logos into a fresher design that would still be recognisable and applicable.

The new exhibition posters follow a similar structure. The logo is placed at the bottom, centre aligned, with the name of the museum at the top (the name is changed with each museum - Tate Modern, Tate Britain etc.). The dates of the exhibition are placed just below as it is vital information that needs to be easily seen. Any extra information that does not need to be legible from a distance is very small and placed in the bottom two corners, for people to read more up close. 

The typeface Tate Pro is used throughout the identity to maintain consistency. The placement of the title of the exhibition varies from poster to poster, but the type is always large and has a relatively heavy weight. Negative space is added in some posters - such as the Conceptual Art exhibition poster and in the Mona Hatoum poster above. This negative space allows for the title of the exhibition to be read easier, and for the text not to interfere with the impact of the image.