Max - Further logo development

I chose to develop onwards logo 1 instead of logo 2, as the feedback from it was positive. I added some type to the logo, the hierarchy of the type is important to the overall composition of the logo. Initially, I planned to have all of the type in a serif typeface to uphold the feeling of tradition Max wants to portray. However, due to the simplistic lines in the icon the serif typeface did not fit. Instead, I adjusted an existing typeface to round the corners of the letters, which matched the round edges of the lines. The serif typeface came in the type that describes Max's job role. This is inkeeping with the traditional look the client requires.

As Max wished I added an eagle to the logo, however I thought that the lines in the sky made the logo feel too overcrowded. I instead chose to represent the sky in a simpler way. Creating an arch, with a circle placed into it to represent the sun made the logo look cleaner. In the further developments I included contour lines to the mountain to make it appear more 3D, then removed these and added a snow cap to the mountain. This looked better, so added a fill to the sun and the snow cap, and made the eagle bigger in the sky.