Concept
an ad campaign (for The Case for Her) to remove the stigma around periods, particularly with trans men and non-binary people (everybody bleeds?) and accompanying gender-neutral packaging to make trans men and non-binary people comfortable buying sanitary products
Feedback
- The puns we have chosen work well
- Go with the flow - favourite
- Womenstruate etc - emphasise men e.g. put it in red
- Issues with taking photos of people is finding transgender/non-binary models as it would be rude to represent them with cisgender people
- Could show the ideas in a visual concept
- Don't have to use people
- Using objects would make the campaign more open to interpretation
- What tools are used during the changing phases? e.g. surgery
- For transgender etc could combine sanitary with things used by men e.g. shavers, cologne
- Talk to transgender / non-binary people and get their opinion
- Puns aren't offensive - they bring humour in a good way
- Bez Hall - non-binary at LAU
Recommended photographer - a.dgill. Photographs objects in a stylized way:
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