Internal Collab - chosen concept ideas

Emma and I employed the same process that creative advertising use when creating a campaign.

Challenge:

The challenge is to remove the stigma around menstration

Research Insight:

Menstration affects not only women

Target Audience:

Educated everyone

Design inclusive towards transgender men / non binary

Strategy

Make people see mensuration is normal, while making transgender / non binary people feel included and unashamed

Proposition: 

Everybody bleeds

We came up with our own ideas surrounding the concept.

Chosen concepts idealized for crit