At the moment Max doesn't have any existing consistent branding. He has business cards (see fig 1), but these were put together quickly, out of necessity. They do not reflect the style Max wants to portray. Similarly, his website (fig 2) has been thrown together, with no branding. The pages are all over the place and there is no style to them - just basic information. Also, a lot of the pages are heavy text and it is very hard to read. I think in order to improve the website I need to apply branding and separate sections in order to make it easily navigatable and easy to read.
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| fig 1 |
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| fig 2 |
Max mainly communicated through his Facebook (see fig 3) and Instagram pages, where his clients can read updates about the sessions he runs. As Max runs his business himself, he is the forefront of the brand and considers his clients his friends. He is therefore very good at keeping open communication and responding very quickly to enquiries. I want to keep this personal touch in his branding - through the use of photography of Max so he doesn't alienate his existing customers. His website also features feedback about him and his business which I think adds to the personal element of his brand.
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| fig 3 |
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