Our first discussion was around the aim of the publication, whether we wanted it to educate/inform, be purely photographic, to use as a guide for sufferers etc. We eventually decided that we would create the magazine for existing sufferers to read, in order to normalize the condition and tailor it towards women, as IBS is more of a taboo subject with women.
Our second discussion was the format of the magazine. I knew that I didn't want it in zine format, I wanted it to replicate a normal magazine, with elements of stylized photography featuring in it. We decided that we would introduce the subject, include photography and also include a section on help and recommendations from us as sufferers.
In order to make this a successful collaboration, we each need to delegate the tasks involved. I will be in charge of the layout, content, overarching design and production of the publication, Angie will be in charge of the photographic content, organising the shoot in terms of models, stylists, makeup, location and costs involved in this. Pippa will be creating illustrations for the magazine, tailoring the illustrations to the content that I will be including. She also has existing illustrations from her unit that we can use in the magazine.
Angie and Pippa will be in charge of creating moodboards for illustrations and photography - the underlying theme of the publication is that you can still be feminine while suffering from IBS, so the content will need to reflect this. Ideas that we talked about were lots of pink and pastel colours, as well as swatching colours from pictures of inflamed bowels, which is the method Pip used in her original illustrations - this left her with pinks, browns, reds and yellows, a colour palette which I think would represent the project perfectly. As Pippa already has a style of illustration that fits with the project, we did some initial research into photographic references to assist Angie with creative direction.
In order to make the design process easier for me, we planned out what we could include in the magazine, organising the page layouts so we could create content around this. We assigned pages for photography - these needed to stay in a succession of double-page spreads to emulate a fashion editorial in a fashion magazine. For the illustrations, I am envisioning some which take up a full page, and then a few dotted around the magazine in appropriate places. Some of the illustrations will be reflective of the content.
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