Design Process
18th Nov - 10th Feb
2 studio briefs
each 4 weeks long
process > product
practical and conceptual approaches to research and problem solving
awareness of issues relating to form function and context
recording, documenting, presenting and evaluating work
4A6 research and analysis - range of approaches to research
4B5 conceptual development and idea generation - individual responses to creative opportunities, source material and design processes
4C6 practical design development - appropriate investigation of communication, function context and media
4C7 selection - processes and techniques in visual development of ideas
4D4 - recording, documenting and evaluation
reinforce previously introduced design principles and practices
project management skills
graphic design is conveying a message through the use of type/image
deliver findings in a way that engages, challenges, questions and surprises
identifying and exploiting research sources
gathering, organising and responding to primary and secondary research
Research journal - theoretical, conceptual and/or contextual source material
Studio Brief 1 - Wayfinding
13/01/17
Sarah Borris
"Most signs systems have the appearance of an objective functional almost scientific construction. However under the surface one can find many subjective motives. Take for example the work of Paul M, design of many sign systems. English should be the dominant language in all international airports. Airports in English speaking countries should only use English in signs, use of a second language would only patronise
Here he shows subjectivity - his opinion
Role of designer - don't make things as easy as possible. aesthetic and conceptual responsibilities."
Experimental Jetset
objective - factual, independent of the person
subjective - opinion/feeling, reliant on individuals interpretation
sign system us basically an interpretation of a space. By suggesting a way from A to B, the sign system shows its selective nature: of all possible ways to go from A to B, the sign system shows only one.
focus on subjective. design a personal sign system - own interpretation of spaces around you. poetic signs, imaginary signs, conflicting sign systems.
Objective v Subjective
Uniform v Varied
Stable v Dynamic
Clarity v Stylized
universal v Particular
Authority v Novice
Study task 1
video 2 mins long groups of 4
test how people react to interventions and with public space
supergraphics and wayfinding
- create a diversion
- create a new connection
- make someone pause or stop
thorougly document Leeds
gather visual research/ ideas for you subjective sign system: beauty, loss, fear
Jim Lambie
Pae White
Eltono
Study task 2: objective signs of subjective things
using visual language of the objective - sans serif, factual pictograms, uniformity, grids, industrial, Otl Aicher
Study task 3: subjective signs of objective things
using visual language of blackletter as the starting point
David Rudnick
Eric Hu
Hassan Rahim
Julien Priez
Vincent De Boer
Metahaven
Abake
Conceptual Art lawrence weinrer
Jospeh Kosuth
Sol Hewitt
Daniel Burren
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