On their website, Display Wizard have a guide to designing the perfect stand for display. While this is mainly for companies who will be exhibiting and do not have much graphic design knowledge, I thought that I would look at it to see what tips they gave that could hopefully help me to create stands that may be picked in the competition.
The first section stated that the logo should be placed at the top of the banner. I already knew this and avoided placing the logo at the bottom of the banners in my designs as it could be obscured if at an exhibition/ uni fair etc. Placing the logo at the top helps to make it clear which university is being promoted.
The second tip was to use high resolution images. This was obvious as the banners will be printed to a large scale format and if the images were not high resolution of at least 300dpi then the photos will come out blurry when printed at a large scale.
The third section was to answer relevant questions about the company. In the case of promoting the university, this would include listing promotional reasons as to why the prospective student would pick the university over any others. You could call these selling points too, and helps to promote the university.
The fourth section says to include relevant contact details so people can keep in touch with the company easily. This is something that I did not include on the banners I created for the competition, as most of the previous winners did not include the information either. However, I will look back on my designs and see whether I should include any contact details as this may make it easier for prospective students to contact the university.
The fifth tip advises to consider colour when creating the banners. In the case of my banners, the photography contains most of the colours needed on the banner and is the primary design feature. Because of this, I kept the rest of the colour scheme monochrome, even using a white logo instead of the university's usual pink. This may change though in my final adjustments.
The last point tells you to consider brand guidelines when creating the stand. On the banner I have kept the university logo and used Garamond as the title font, which is the university's font choice for titles too, taken from their website. Unfortunately, the body text is in a font that I do not own and cannot use as the banners may be printed. Instead, I have chosen a similar sans serif typeface that will be used alongside Garamond.
Considering the points made above about using the university logo colour and including a section where the students can contact the university easily, I tried to incorporate these into the design of the stand I had already made. The pink logo really contrasted with the overall appearance and not well, it detracted from the information given. Also, the apply section did not sit well with the rest of the text so I decided to disregard these adjustments.
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