Display Wizard - design development

In further developments, (fig 1) I changed the typeface to Garamond for the title, and Open Sans for the body text. I also distributed the text across multiple lines, separating the important information in the selling points. I also alternated the text styles between the more important info, which is now bold, and the less important which is in light. This gives the text a sense of hierarchy and breaks up the paragraph to highlight the important information.

In fig 2 I made the title bigger by extending it over 2 lines, this makes it stand out more and takes up more of the negative space. In fig 3, I changed the photo back to the original photo used in earlier developments, and in fig 4 I added another big selling point for the university. However this layout was hard to read as the only space for the text was placed over the fabric, so decided to move away from this. Instead, I decided to move the text off the photography completely in the next designs. In figures 6 - 8 I placed the photography at the top and then bottom of the respective banners, and then at both ends. This made the text easier to read and made the design look more professional and presented overall.

fig 1

fig 2

fig 3

fig 4

fig 5

fig 6

fig 7

fig 8