Internal Collab - Second crit

Emma explained our current concept and idea for the shoot to a larger crit, explaining the use of objects to reflect the different genders and the puns to go alongside it.

They felt that this idea did not massively translate what we were trying to portray, and felt that the phrase - 'a round of menopause' was not relevant because menopause is essentially the end of a period.

When showing more in the PDF everyone loved the imagery of a woman with a pad over her mouth like a piece of tape preventing her from speaking. They felt that this imagery is really strong and speaks for itself - using models of different hairstyles and skin tones would present the diversity we are aiming to portray. It is inclusive to be general with the models and not be too specific by being like 'this is a transgender male model'