Internal Collab - continuing concept brainstorm

Whilst Emma edits the photos, I had to come up with a strong tagline for our campaign. I still like the everybody bleeds, but we felt we should try and come up with something stronger to show our inclusivity.

Taglines
- everybody bleeds
- i bleed. you bleed. we bleed
- bloody hell
- blood isn't exclusive
- bleed bold (may be a problem for trans men who don't particularly want to bleed)
- bleed you 
- everyonestruation
- bleeding is human, not female
- change conceptions
- menstruation education / an education in menstruation
- 'My period is going to period whenever it gets the chance'
- not feminine products
- Anatomy Isn’t a Binary
- my period is none of your business
- genitals have nothing to do with gender
- my uterus doesn't define me
- period ≠ woman
- 'If we openly talk about it, there’s less shame'/ more talk, less shame


After reviewing these taglines, Emma and I felt that the tagline needed to be more about periods relating to gender constructs as opposed to just gender, as the campaign aims may not be clear (that we are talking about periods.) We also felt the tagline needed to convey the representation of talking/not talking about periods within the LGBT+ community, and convey that we are trying to educate people too. Therefore our favourite's were

- bleeding is human, not female (a twist on everybody bleeds)
- change conceptions (conveys our educational purpose)
- my uterus doesn't define me (clearly demonstrates the problem to be addressed) 
- more talk, less shame (almost direct quote from trans man about periods. Perfect message to convey)

We decided to put the taglines into context and get some feedback on which we should use for our project.

Feedback

• Most people liked more talk, less shame 'its the most relatable and subtle but still packs a punch'
• 'I don't like "change conceptions" cause with the imagery it just makes me think it's about changing your pads not about the larger issue at hand'
• 'I quite like the "bleeding is human" one, but then again it could relate to any kind of bleeding not just periods, but the picture makes it obvious'

After this feedback we decided to use the tagline 'more talk, less shame'. Most people seemed to prefer this and showed it conveyed the message of education about periods across. It was also a lot punchier than the other taglines, so it is more memorable.