External Collab - Gut stuff

The Gut Stuff is a movement/website set up by twins who whilst at university undertook a lot of medical research. Whilst there, the scientist conducting these experiments on the twins found that whilst twins DNA is 100% identical, the bacteria in their guts are only 40% the same, which explains why everyone's bodies react so differently and a certain lifestyle will not help everyone in the same way.

The style of The Gut Stuff is very stylized with lots of feminine colours, pink and white are the main feature colours. I really like how these colours are used, to soften the idea of digestive issues which can be quite an intrusive subject. The colours and style across the website and social media reduce this intrusiveness.

The branding for the Gut Stuff (especially within the motion section) uses balloons to simplify the science behind the brand "making gut health digestible". The balloons are a clever way of representing the human anatomy, particularly the intestines which look similar to balloons.