Initially, I created the advertisements as an extension of our existing poster, featuring the same banner and text running across the top of the design. However, we felt we could vary the outcomes more, not use the same design across different outputs, but still keep the same imagery and branding to make sure that the designs were cohesive.
Instead, I decided to swap out a photo for a larger section that would use the brand colours and logo to keep the campaign obvious it was for The Case For Her, and also feature the slogan in a larger capacity. This makes the slogan have a stronger impact, and I think the use of this purple compliments the other colours within the campaign.
One of the mockups we had allowed us to create an advertisement featuring all of our models. This allows us to show the diversity within the campaign and make sure everyone is represented. The same design was applied in the smaller billboard design as this was successful.
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