Food Revival - Brief

The Real Junk Food Project Logo Design - £150 

COMMISSION 
The Real Junk Food Project Leeds are looking to rebrand with a shorter name – Food Revival (Yorkshire) – and a wider vision and we need a logo to reflect what we do. 
We will be focusing, as the name suggests, on revival: 
• Food that is destined for bins at supermarkets being revived and put to great use 
• The revival of family sharing of food and cooking 
• The revival of old skills and knowledge around using food 
• A revived awareness of food and associated waste and its cost globally in financial and global terms 
• The revival of education about food in schools 

CRITERIA 
We are open to suggestions and want you to be creative. Some things to consider: 
• Avoid green as the main colour – we want to stand out from other environmental organisations 
• Think about the idea of revival – vintage might be a good look, with a celebratory feel 
• Avoid brash colours 
• Whilst we are relatively open about what we are looking for, there are a few things we don’t want to see – forks, cutlery, foxes and bins 

WHAT WE WANT TO SEE 
Provide a logo design with two examples of wording: 
• Food Revival 
• Food Revival Yorkshire 
It would be useful if you could show the uses of this logo across different formats and platforms, for example, online (social media and website) and promotional (letterheads, business cards, packaging).