After doing this I did the survey which then narrowed my market/audience as well as the avenue I wanted to go down in terms of specific product.
One aspect of the brief I thought would be interesting to explore was the creative use of tin and reusability as a set. The tins themselves need to be interesting so they can be displayed decoratively, both for shelf impact as well as within the house. My initial thought the way I could start with this element was the shape of the tins. Most tins are either square or cylindrical in shape and I feel that these shapes have been over used. Creating a tin in a different shape would make a bigger impact. Another idea that branched off this one was the idea of tesselation - an arrangement of shapes closely fitted together, especially of polygons in a repeated pattern without gaps or overlapping.
Fenty beauty is a makeup range recently brought out by Rihanna. The packaging for the products within the range plays heavily on tesselation - some products are in a hexagonal or octagonal case, and the promotional videos and photographs for the range show the products arranged within the tesselating patterns.
 |
| fig 2 |
I thought this aspect of tesselation could be interesting to display within a home - there are existing products that use the same premise. One example is of wine racks, the design of the "honeycomb" racks add a decorative aspect to a functional item. This could be an interesting way to display the tins - with them on their side and the lid facing out - this would mean adding information to the lid as well as the tin itself.
 |
| fig 3 |
 |
| fig 4 |
Another plus side of having tins that slot together is the aspect of being able to display them in a different way in displays in stores that stock the set - as well being able to fit more when transporting them - cutting down on carbon emissions.
Another idea I wanted to explore further was the use of colour within the packaging. From the research I could see that brands with more traditional flavours or a more traditional background tend not to use many bright colours in their packaging - preferring instead a more minimalist or pared-back aesthetic, using pastel colours or lots of white within the labels. Considering my range will be focused on more unusual experimental flavours, the use of colour could be a vital element in the packaging. I think a mix of bright colours could reflect the mix of flavours of each type of tea, however, I will have to be careful not to make the tins look juvenile. With some colours, for example, bright or primary colours, these can tend to look very young and basic. The colours will have to be chosen carefully to avoid this look. Booth's tea (fig 5) does an effective job of marrying together and a minimalistic approach which avoids the brand from looking too juvenile.
 |
| fig 5 |
 |
| fig 6 |
The biggest issue I think I am facing at the moment is the element of luxury. As the set is a luxury gift set I need to keep that element as the main consideration and marry it with the modern and experimental vibe of the range. Combining all these ideas needs to be carried out successfully. To me, luxurious brands tend to look more traditional as opposed to modern, but I want to turn this on its head and be able to portray all selling points together. I could do this by adding a process into the packaging - for example embossing on to the metal, laser cutting the label, or foil blocking onto the label too. Foiling could work well against the colours in the packaging and show that the brand is luxurious as well as young and modern. The packaging for the makeup brand Hilary (fig 6) marries together bright colours as well as foil within the packaging. Whereas the colours are far too bright and I would consider them juvenile, the simplicity of the design alongside the foil that wraps around the box hints that the brand is at a higher price point.
No comments:
Post a Comment