Monday, 26 February 2018

Starpack Tea and Coffee: Flavours

This set of Yung Tea will be made up of experimental flavours - or flavours of tea you wouldn't necessarily find in a supermarket or store. 
Ideally, I would like a variety of teas - maybe including one tisane/infusion (not technically a tea but in the same association). Flavours can be added to black, green, oolong tea etc. so having a mix of these would create some variety to the range, and allow consumers to try more flavours.

There are existing flavours of tea that can be considered extremely odd and out of the ordinary. Examples of this include bacon flavoured tea and hot cross bun tea. While interesting and definitely experimental in flavour, I think these flavours can be classed as more novelty than anything else, and this doesn't fit with the brand being one of luxury. Therefore I think I will have to stick to flavours you wouldn't find out of place in tea, such as fruits and spices, but create interesting mixes within these parameters.


T2 are a very experimental brand and have hundreds of flavours of tea, each categorised within black, green, white tea etc. 


Banana Bake
- black tea, banana, nuts, vanilla, marigold petals



Caramel brownie
- black tea, cocoa, chocolate (includes milk), caramel pieces



Sencha Peach
- green tea, peach, chamomile


Honey Green Almond
- Green Honeybush, cinnamon, almond

I think that these flavours are so interesting, the combination of natural flavourings from fruit and other spices make them sound so appealing. I think from looking at these flavours I have realised that I would like my range to be inclusive and edible by all. Because of this, I would not include nuts in case of people with allergies, and also would not include ingredients that vegans could not consume, such as milk. Keeping the range edible by all will allow more people to buy, and there could be a recommendation on the packaging itself if the tea tastes better with milk, to allow people to add this themselves. This also suits the generation I am aiming my range at - more and more people are choosing to live a plant-based lifestyle, especially younger people and millennials.

Chosen flavours

Blueberry and Lemon Green tea
Blueberry and lemon is a combination I have seen in baking and also oddly as a vape flavour. I have heard of lemon green tea but never the 2 flavours combined together with a tea. I thought the combination would go well together. Another consideration is that blueberry is a "superfood", so there is the added health benefit.

Chilli and Mango Black tea 
The combination of spicy with sweet sounds interesting to try and marry. I have seen mango black tea, as well as chilli with some black tea flavours. I have also heard of a chilli and mango sauce but not within a tea. Black tea is the best tea to combine with bold flavours given its stronger flavour due to the processes it undergoes. Mango and Chilli are both bold flavours.

Apple and Cucumber White Tea
White tea is an unprocessed, delicate type of tea, and I thought that the flavours of this tea should also be delicate and not clash, but instead complement each other. I have chosen apple and cucumber as a flavour combination as I think the flavours will work well together and also compliment the tea.

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