Studio Brief 3 Briefing

Working in a team, create a pitch, branding, and promotional material for the Leeds public spaces traditional print exhibition to be held in May. 

Who is the target audience?

General public, possibly art/design and history enthusiasts 

What do they need to know?

Who - Leeds College of Art level 4 and 5 exhibitors

what - exhibition of celebratory prints events in public spaces that have shaped Leeds. Prints created using traditional printing methods. 

where - Leeds public library room 700

when - 23rd to 26th May 2017

How will you engage with them?

Posters in public spaces to attract visitors, interactive social media presence

What's unique about this exhibition?

Celebrating traditional print 

About Leeds

How can the content, location, exhibitors potentially inform your design decision?

Content = traditional prints

location = leeds library - still yet to be researched

exhibitors = students, as it is their exhibition their opinions on what it should look like matter.

We will need a logo, brand guidelines (typefaces, colour scheme etc), catalog, posters, leaflets, social media, invites (preferably invites over email to keep down cost and use less paper) way finding and signage, overarching theme to be decided as a team. 

Catalog and promotional invitations/leaflets/ posters needs to include 

- Location
- Times
- Content
- Exhibitors
- Social media, links, hashtags etc
- Contact Details
- Format
- Opening night Invites

Individual deliverables

1. 15 minute pitch/presentation of your proposal
2. Mock-ups of key pieces of print/digital collateral
3. Evidence and documentation of collaborative practice
4. Completion of self & peer evaluation
5. Group contract
6. A minimum of 6 design boards:

• • • Rationale
    • Research
    • Initial Ideas
    • Design Development
    • Final Design / Production
    • Evaluation