The new identity for Graphic Design Festival Scotland was designed in collaboration with Warriors Studio and explores the process and dialogue which is created as ideas are developed. Each year Warriors Studio works with a different design studio on the identity with the intention to keep the festival fresh.
“We realised that the festival itself is a place for design and creative expression and experimentation of ideas and the identity should be about capturing that very same process,” - Greig Anderson, co-founder of Freytag Anderson.
The team began to document everything it did while working on the project; saving all of the art boards and everything it designed as well as recording Skype conversations, emails and even taking screen shots as they worked.
The collaboration initially produced 20 posters. The number of the posters kept growing as the project went on. I good idea to create hype for the festival was their idea for visitors to design their own poster which was then voted on to be included in the final print run as part of the exhibition.
The identity for the festival is very chaotic but something that shows the journey the design took. To keep the in progress appearance the grid lines for the layout of the elements are on show adding to the unfinished look of the identity.
Whilst the combinations of the different sections within the design is very chaotic with no real order to it, the identity is kept consistent by using just one weight of the typeface GT Walsheim and the limited colour palette of black white and blue.
Whilst the combinations of the different sections within the design is very chaotic with no real order to it, the identity is kept consistent by using just one weight of the typeface GT Walsheim and the limited colour palette of black white and blue.
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