Studio Brief 1 - Logotype part 4 (Crit Feedback)

From my research into logos and the 6 basic typefaces on my previous post, I have chosen to create my logos in the typeface Garamond.
I chose Garamond as I felt it was the most fitting typeface to create a vintage feel to my logo, whilst still looking clean and fresh. I liked the interesting way the 'W' is presented in this typeface as well as how sleek the letters looked together.

fig 1

fig 2

fig 3

The 4 logos below are the logo ideas I presented in the class crit (Friday 14/10/16). I tried to produce a few varying ideas, including additional type, as well as altering the letterforms. 

fig 4

fig 5

fig 6

fig 7

During the crit I gained some valuable feedback from my peers and tutor. 

• Logo 1 (fig 4) works well with the additional type but perhaps a change of font. The two pieces of text would look good running in 2 lines instead of the broken up composition.
• Look at Spitalfields market, and Levenshulme market in Manchester
• Look at more contemporary markets as opposed to rustic/ old fashioned markets (hipster type of vibe??)
• Focus more on a student demographic, attempting to bring the market into modern times and attract new, younger customers to the market
• 
  

Instead of using Garamond as my primary typeface, I have now decided to use 'Futura' - as I felt this is the most modern typeface given to us, and if my aim is to attract younger students as opposed to elderly individuals, this will be the most appropriate.

Overall, my aim is to create a logo appealing to a wider audience, not just the niche of the population who already frequent markets. To get students involved and buying from markets would be a fantastic outcome.