Following on from my last post, I have developed my logo further to create more variations.
Here I have stepped away from my altered type used in my previous logos and instead experimented with the length of the letterform's legs. This is shown in the first and second pages below where I have extended one each of the A's legs and created a shape out of these by connecting them in various ways. I decided to step away from these logos as I did not feel they were successful and instead continued to extend the legs of the A'S and R, and the arm of the W. This I feel brings a modern look to the type.
In these variations (on the left) I have attempted to simplify the logo somewhat. Barely altering the main type except from making the kerning loose makes the logo look more basic.
On the other hand (right page) the C and W here are conjoined with the top of the letter c flowing into the left arm of the W.
Here are my final variations ready for the crit.
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| Logo 1 |
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| Logo 2 |
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| Logo 3 |
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| Logo 4 |
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| Logo 5 |
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