Wednesday, 6 February 2019

Max - Logo 1 Development

I chose to focus on figure 1 as a logo to develop. While similar to my first logo, the concept I feel can be adjusted more, with more to add to it. I began to develop the icon by adjusting stroke (fig 2) and fill (fig 3). Then I adjusted the circular line of the icon, making it dashed (fig 4). However the way that I did this reminded me of the Paramount logo of the mountain with the stars encircling it. Instead of a dashed stroke I instead created the same shape (fig 5) out of a line rotated around the centre of a circle, this changed the orientation of the dashes  to inward/ outward facing as opposed to horizontal along a line, and elongated the dashes out to look more like a burst. To make this element look like it fits well on top of the mountain range, I altered the edges of the range to be flat, and did the same to the dashes (fig 6) This makes it look more seamless. In figure 7 I altered the lengths of each dash, giving the logo more of a natural burst effect, and changing the appearance to look less rigid. In figure 8, 9 and 10, I decided that the stroke still had the same effect, so gave it a rounded appearance, as opposed to flat ends. This softened the logo somewhat. In figure 11, I dropped the stroke down but decided against this, and in figures 12 - 14 I experimented with varying length and width of each dash. This however made the logo appear unbalanced and unordered. In the last experiments I removed the horizontal lines at each side of the mountain range (fig 15) as well as adding a semi circle to represent the sun (fig 16 and 17), however I could not make the logo look good in this format.

fig 1

fig 2

fig 3

fig 4

fig 5

fig 6

fig 7

fig 8

fig 9

fig 10

fig 11

fig 12

fig 13

fig 14

fig 15

fig 16

fig 17

After these developments I reverted back to fig 11. When I compared the versions side by side, this version looked the best, the thin stroke I think made it stand out and the dashes looked more even.

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