Research - campaign ideas

My aim for the campaign is to bring more donations into Ecotopia, but I was unsure as to what to actually include in the campaign and which direction I would take it in. I brainstormed a few ideas.

Advert like Aldi comparing price but plastic instead. By comparing the amount of plastic you could save by shopping at Ecotopia as opposed to a supermarket, and backing it up with statistics, this will show consumers in very visual terms the impact zero waste stores have on saving plastics. This advert was really successful, and I could replicate that success by backing up the visuals with statistics.

Reference images:

Rounding up of purchases. Monzo operates a system where you can put money away into a savings pot by rounding up the cost of your purchase and putting the extra pennies away. I could ask customers to do the same and donate the extra pennies at the till when buying products. 

The crowdfunder is specifically for a nut butter machine with the addition of some glass jars for oils and such. I could use the intended products that the crowdfunder would be buying within the campaign, however this may only be appealing to existing customers who are after these products. In this idea i could compare Ecotopia's nut butter to brands such as whole earth, who market as healthy, however the plastic use is still high.

Linking to this, I could compare the health benefits for the consumer and the planet. Whole Earth may be healthy for you but not for the planet.

Tesco's newest advert is for their chocolate made with Rainforest Alliance certified Cocoa. Voiced by Sarah Millican, a Geordie comedian, and showing lots of artistic shots of chocolate in different forms, the advert uses the voiceover to bring to light its ethical nature.

The chocolate helps support farmers and protect the rainforest, and the closing statement is 'oh go on then, pass us a bar'. This idea could be used to promote all of Ecotopia's products, in particular the peanut butter that the store will be selling with the new machine once the crowdfunder reaches its target. This could be made into a social media campaign they could push on their channels as well as sending out on facebook and google ads, which target people based on their computers cookies, so can be directly pushed to people who have viewed sights and information about eco friendly shopping and food.

A social media based campaign that would use guilt as a tactic to encourage people to donate. The campaign would reference specific common actions that people may do regularly such as consume a can of beer, and grab a morning coffee. By showing this waste in situations where it could end up after being disposed of, the campaign would use shock tactics and use of a visual to aid this. 

A hint to a movement such as Fyre Festival Orange tile post https://isys6621.com/2019/02/10/the-250k-orange-tile-how-fyre-festival-lured-consumers-in/