Internal Collab - packaging initial designs

Using the same process we did for the campaign design, Emma and I created our own designs and then previewed them all together and narrowed down our favourites.
As we wanted to keep the packaging consistent with our campaign, to make clear that the campaign and packaging were related we used the same colours (orange and blue) colour picked from the posters we had created. We also used the same typeface (Gotham Rounded) and made sure we included the For Her logo too.
Another thing to consider when designing our packaging was the research we had conducted which respondents told us they wanted 'cool' 'modern art' packaging that they 'would be happy to spend their money on'. We also considered that the packaging was very feminine biased which was the problem we tried to counter with our designs. We thought that products should be sold on their purpose so kept information to the necessities. 

My designs:

With my designs I tried to experiment with composition. As we had no set guidelines for the packaging aside from using the same branding as the posters, this was good as this allowed me to experiment. I began with basic information that would generally be used on a sanitary product box (although these would be open to change once Emma and I had refined the specifications for the content), they were used in order for me to get a good layout on the box. 

Initially I began with black and white so that I could get a feel for what compositions looked good, regardless of colour. After this I added the orange colour into the experiments which gave me an even better idea, within these experiments I think the most progress was made within the design. I changed up the designs to include both black and white, as these are neutral colours and used within our campaign too for type and detail, although the use of black within the type on the box didn't suit the rest of the design. I also experimented with adding the blue from our campaign and contrasting it with the orange, however the two colours clashed considerably which may have looked good if they were legible. The bright blue against the bright orange was very hard to see from a distance as well as up close, so I abandoned this idea. I think the last few designs from the first stage look the best due to their simplicity. I think this reflects the idea on selling the products based purely on their purpose. 

Chosen: 

Edits: 

In the second stage we picked our favourites from the designs we had made, and edited them with suggestions from each of us about what and how to change. As per Emma's feedback I edited my designs by changing the colour of the line, as well as incorporating Emma's idea of using the same paler orange bar over the rest of the solid colour to hold the text, we used this in the campaign so would provide consistency across the 2 outcomes. I also changed the weight of the typeface from bold to light as the bold looked very childish due to its rounded features.

After the edits for the packaging we had designed we still weren't sold on the overall look of them. We decided to take a break from the packaging design and revisit them when we had a fresh perspective. We really wanted to include packaging in our brief as it would be beneficial to many trans and non binary people, but we struggled to make our designs look clean and fit the rest of our campaign. Until we could create something worth submitting to D&AD we moved on with blogs etc. for the brief as well as the pitch.