Internal Collab - packaging copy

For the copy on our packaging, we wanted to carry across the minimalistic style into the text. It was important to us as well as the respondents to our questionnaire that we avoided gendered language. Whilst Emma finalised the overarching style of the packaging, I wrote the copy for the box, keeping these requirements in mind. 

We appreciate that not all people who have periods are women. That’s why we have created packaging that does not discriminate. 

This box contains sanitary towels. For whoever needs them. No frills, no flowers, no ‘feminine’ bias. 

100% of transgender and non-binary people we interviewed felt that period packaging was exclusive to cisgender women. We aim to change that. Featuring no “gendered” colours or language, these sanitary towels are sold based on their purpose. 

• comfortable cotton
• absorbent core
• winged for extra security

We chose to go with:

This box contains (sanitary towels/tampons). For whoever needs them. No frills, no flowers, no ‘feminine’ bias. 

The statement perfectly encapsulates the aim of our brand, by stating that anybody who has a period can use them, making our product inclusive. Multiple respondents to our questionnaire said that they would like period products to just state what the product was instead of marketing it to a particular audience. We have tried to fulfill this through our statement. The statement isn't lengthy as we are keeping the minimalistic approach to our design consistent through the rest of the content. There was nothing else we needed to say, so kept it short and simple.