Max - initial ideas/designs

- represent the traditional roots of his teaching and practice.
- mountains
- Max wants to use earthy colours to reflect traditionalism
- Illustration could reflect the environments he learnt in (?)
- has to be Max Walsh Yoga, Meditation and Shamanic Practices

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I experimented with different styles of drawing to incorporate within the logo. Whilst I personally prefer the simpler styles of drawing, I think that a more detailed logo featuring shading etc. would suit Max's brand more.

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I began to digitalise my sketches, starting with my favourite idea (fig 3). Throughout developing this logo I experimented with stroke (fig 6-7) as well as fill (fig 8 - 9). In this stage of development I also found a way to incorporate an eagle, which is an element Max mentioned during our initial meeting. The eagle was his "spirit guide" during his training so he wanted to see if I could incorporate it within my designs. Whilst this idea of the outline of a mountain range worked in sketches, however the overall shape began to remind me of a bat/vampire shape, instead of a mountain range. I decided to move away from this idea and began experimenting with another idea. 
Using the same mountain range, I moved onto a different style of logo. In these experiments I used a range of tones to create the logo, veering away from the stroke of the last idea. In these logos I also added another mountain in front of the existing range, as the expanse looked too plain and needed another feature. I also experimented with adding a "sun" into the background, again illuminating the mountain which is the main feature (fig 13). I then thought the logo looked a little flat so added gradients to each of the elements - this helped to add some dimension and shadow to the logo (fig 14- 15). Around the outside of the logo I added a stroke to encapsulate the scene (fig 16), however this made me realise that the logo looked more like a badge than it did a logo. I also tried the designs in colour (fig 17-18), but decided I would move onto something different.

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