Statement of Intent

In my third year of university my overall aims are to create a focused portfolio of work and develop my skills to improve my professionalism. One of the ways I aim to do this is through my extended essay and accompanying project, related to the subject of healthy food and packaging. Packaging is a specialism I explored through a brief during second year and really enjoyed it, and I felt the outcome I produced was some of my best work which I produced and presented professionally. I would love to carry on working in this area of design. Another area of design within which I would like to improve my skills is editorial and publication work. I enjoy the topic of health, especially when related to food, so I would love to extend this topic through to my studio practice too and write some briefs around the subject. Other topics I would like to explore include feminism due to my interest in the subject, environmentalism and sustainability, and branding. Other aims include engaging in current issues by participating in research lead and developed briefs and developing my skills within collaboration with others - working with people to create engaging and realised outcomes.

I want to utilise the library this year and use a wider range of resources other than the internet - interviewing people to provide primary research and reading relevant books and journals. The internet is also a great tool for research and current news and I have found many articles for past research, so will continue to use this - sites such as Jstor and Google Scholar will be helpful. 

During second year I was more thorough with my projects and production. I also photographed my outcomes in a studio setting which allowed me to present my work to the best of my ability. Both of these achievements are ones I wish to carry on with through third year as I felt it portrayed more professionalism. As one of my primary focuses this year is on packaging, I will need to experiment and develop more with physical prototypes and materials. In the past I have struggled  with this but this will be vital towards my final pieces.

Whilst researching for my COP project, I narrowed down my contextual and theoretical references to self identity and lifestyle. While linked, both of these references are of interest to me and would like to create briefs around them for studio practice. I can also link to this to my PPP as part of my branding and explore my own self identity to brand myself. Other contextual and theoretical references that may be linked to my studio practice are feminism and gender as well as sustainability.

This year I will thoroughly blog my project stages through experimentation and idea generation as well as development and production - I also want to improve my documentation through photography too. A thoroughly well documented photo journal of my progress will be useful to look through for my own development and also present as part of my final blog. 

Reflection upon my projects and practice will be ongoing within my blog. At the end of each project I will evaluate my work and progress.

For most of university I have struggled with allotting adequate time to each project. This year I want to plan my projects in advance using tools such as calendars to plan my outlook for the month.

(until Christmas)

COP - Mondays, Tuesday mornings, Wednesday

SP - Thursday

PPP - Friday

Catch up - Weekends 

(after Christmas)

SP - Monday, Wednesday, Thursday

PPP - Tuesday mornings, Fridays

Catch up - Weekends