Product Range Distribution: Magazine Research

Looking at magazines provided me with some surprising inspiration. Looking through the asos magazine I expected the layout to be cluttered and tacky as with most low cost and widely supplied fashion magazines. However, when looking at it I was pleasantly surprised.

The composition of the pages was clean and held structure across different sections. The simplistic aesthetic of the bold photos and a combination of type in a small range of weights draws your eyes to the pictures first and text second. The addition of white space intensifies the colours in the photographs and ties the styles of photos all together to create a cohesive publication.

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Layering text and photos in the way seen above create a point of difference between otherwise simplistic and typical text and photo placement. With a simplistic aesthetic, it is hard to create variation between pages, especially when content is on the same subject across the publication. This is a clever way of breaking up the sameness of the content.

After feedback from Orlando on changing my outcome from a lookbook to a more substantial publication, I looked at Flaneur, a publication on a street in Moscow. The concept is that different creatives collaborate to produce the publication, and it features things from essays, photography and illustrations as well as pull outs.