Starpack Tea and Coffee: Initial designs

The USP behind my tea is experimental flavours. I want this to be incorporated into the packaging - one way to do this is colour. 

As mentioned in my initial ideas post, the aspect of adding in colour is one that is to be handled with consideration, especially when marrying the idea of luxury with modernity and youth.
Some of my chosen flavour combinations are more vivid and bold than the others, and the colours I use for the labels may reflect this. If this was to happen the colours may not be consistent, however, so I will need to find a colour palette that will work together in a cohesive range. Another thing to consider with colour is that there are more than one bold colour in 2 out of 3 of these flavours, and incorporating both of these into the packaging is something that will have to be handled carefully.


Blueberry and Lemon Green Tea
Blue, yellow, green 

Chilli and Mango Black Tea
Red, Orange, Black/brown

Apple and Cucumber White Tea
Green, White

I think choosing a colour from each of the above colour palettes to work together would be the best way to create a cohesive design across the tins. In my tin post, I decided that I would create the packaging out of an inner tin and an accompanying sleeve, and the sleeve will not be the same length - so the bottom of the inner tin will be on display and not covered by the sleeve. I could incorporate the colour into this part of the packaging. 

In my research, I came across the Just Cook packaging, which was a range of rubs/spices, especially for cooking. Their packaging used black as the core colour of the tins, with pops of colour against them. To me, this looked really modern, and I think in my packaging a black sleeve over a coloured tin could look fresh and luxurious. 

*write about colours

I have sketched some ideas for paper labels to be added to the tins to display all the information. I particularly like the idea of the labels that wrap around the faces of the sleeve. The first sketch with the square label reminds me too much of the T2 branding which uses squares almost exclusively within the packaging. I do not want to resemble another brand so want to lean away from that style.

I really like the minimalist, pared back design of the labels of Tea for Two - which use white space and plain text to give a simplistic appearance. Added to the black sleeve and coloured tin the label could make the tins look sophisticated and allow the colour to be the primary focus. Alternatively, I could use the same style of label, but use another of the colours within the palette (as there is more than one flavour in the mix of tea eg. blue and yellow for blueberry and lemon). The different colours paired with the black and simple composition of the label could work well or could be too bright for the luxurious 

requirement.

Above I have mocked up my developed sketches on the size, shape and placement of the label. I think the first design does not work as well, as the label is too thin and it is hard to make out the flavour of the tea from a distance. The next 2 ideas work a lot better, with the labels wrapping around the top, or side of the tin. I think that as the tins need to be reusable and displayable, and can be placed on the counter, or shelf in a row, side by side, having the label wrapped around the top instead of the side of each tin would make the labels last a lot longer, as they will not be rubbing together.