Starpack Tea and Coffee: Branding

From the survey I conducted, I found that the respondents would prefer an experimental set of flavoured tea. From this response, I decided that I would aim my luxury set towards a younger audience - as I thought this age group would be more likely to buy this set as opposed to a more traditional one. From this conclusion, I have the experimental element as well as the aspect of a young audience to play with when branding. However, I do not want to alienate any age group, which would limit the market. 

My initial thoughts on the logo design are a logotype as this is needed to differentiate the brand. An icon could work well but I would have to ensure the aesthetic is luxurious to adhere to the brief.

Names

Flush

Camsin (Camellia Sinensis)
Yung Tea
Pilot (synonym of experimental) 
Minoritea 

Logo

Experimenting with type and an icon helped me to decide that type was the best direction to go in. The icons, made from combining the Y of Yung and the T of tea looked effective, especially when enclosed within a circle but to me looked too much like the symbol for peace.
Combining the icon with the type of the logo suited the young feel of the brand by being more out there, but the bold typeface and stroke weight of the icon detracted from the luxurious aim. Choosing a typeface with a thinner stroke weight and taller letters made the logo look more elegant.

The final chosen logo is a logo type. YUNG, written in Rift Soft is a simplistic logo, with thin characters to keep a sophisticated feel to the brand. Altering the tracking to 60 again lends to the luxurious aspect of the brief by creating a bigger space for the type to take up.